This is actually my second-favorite life insurance one-liner.
Our job is to ask you about life insurance. Please don’t make it our job to tell your family you didn’t have any.
Good life insurance agents have a whole arsenal of these little ditties, just waiting for the opportunity to smash through a reluctant buyer’s objections.
They’re usually designed to make people think about those left who are left behind when/if that person dies.
That’s the whole point of life insurance, after all. To protect the people left behind.
“If every wife knew what every widow knows, no one would go without life insurance.”
Do we lie in wait, just hoping to make a quick buck off an emotional buyer?
No, most of us truly believe in the truth lying behind the gutshots to the feels.
“You just died. Your family will be here in 15 minutes. What do you want me to tell them?”
I’ve mentioned it before, life insurance is the most important thing I offer. Losing your home and belongings or your car hurts and hurts bad.
Life insurance doesn’t bring them back. But it does keep their families from having to worry about their bills as well as the emotional loss.
My favorite one-liner? I’ll have that one made into a poster as soon as I can figure out the right graphic to go along with it.
Your responsibilities don’t end just because you’re dead.
The world as I see it 